If you write internals for your team, steal this. If you came for a brand manifesto, there is not one.
Aside. The robot does not get your badge. Your manager still reads the email with your name on it.
The intro test
The title should sound like a Tuesday. “Triage the inbox. You still send the email.” Not “Unlock seamless transformation.”
Banned in lesson intros unless you are quoting a villain: leverage, unlock, seamless, transformative, empower, revolutionize, delve, landscape, game-changing, cutting-edge, robust, utilize, supercharge.
The body test
- One worked example from a desk job
- One pasteable prompt
- One “you are done when”
- No table the renderer will flatten into junk
- No testimonials, stars, or survey percentages we did not collect
Humor stays dry: an aside, not a clown car.
You are done when
You have rewritten one heading so a tired person knows the job.